Weekend Box Office | Chen Sicheng's new film "Mozart in Outer Space" broke 100 million, but the word of mouth turned over

Last weekend, the summer competition added another strong competitor. On July 15, the fantasy comedy film "Mozart in Outer Space" directed by Chen Sicheng and starring Huang Bo and Rong Zishan was released as scheduled. According to the data of Lighthouse Professional Edition, the film's cumulative box office exceeded 100 million yuan in the first weekend of its release. But what didn't match the box office results was the film's reputation. Many viewers slapped "one star" on the rating website after watching it, expressing their disappointment. As of Sunday (July 17), the box office of two old films, "The Detective War" and "Life Events", has surpassed the box office of "Mozart in Outer Space", which was originally regarded as a summer hit.

The three-day box office market from July 15th to 17th was 380 million yuan

Since the release of "Mozart in Outer Space", the film has been regarded as a seeded player who is expected to inject a stimulant into the summer program.
On the one hand, since the movie market has shown a recovery trend, the summer season needs more high-quality domestic films to drive, especially comedy films, which are just-needed types that have been repeatedly verified by the market. "Mozart in Outer Space", as Chen Sicheng's new attempt to end Tang's exploration of the universe and enter the science fiction theme, has attracted much attention since the project was released.
Second, the film's theme, content, lineup, etc. are also quite attractive. Huang Bo, Fan Wei, Jia Bing, Yao Chen and other actors with both strength and box-office appeal joined, and a group of "comedians" sat in the town, laying the foundation for the film. secondly, this genre is relatively scarce in domestic films. Chen Sicheng’s new IP, Mozart, an alien cute thing, expands the domestic film market and gives the film more expectations of a fairy tale; The setting not only meets the viewing needs of younger audiences, but family issues can also arouse resonance and thinking, thus broadening the audience's basic base. Some people think that "Chen Sicheng's fantasy comedy family card is stable."

"Mozart in Outer Space" 100 million poster

"Mozart in Outer Space" had a box office of 25.83 million yuan on its first day of release, which did not exceed the first-day results of "Life Events" and "Detective Wars". On July 16, the film's box office reached 45.73 million yuan, becoming the single-day box office champion. On July 17, the film's cumulative box office exceeded 100 million yuan. As more and more people watch this film, the content and quality of the film are subject to audience inspection and judgment. This fantasy blockbuster, which has high expectations, has still "overturned." On July 16, "Mozart in Outer Space" scored only 5.1 on Douban. Judging from the current negative reviews, "not good-looking, like sitting on pins and needles, suitable for elementary school students" is the most mentioned word.
In general, as a fantasy film, it does not reflect amazing imagination, and the sci-fi setting is almost ineffective; as a comedy film, it does not meet people's expectations for funny, and the jokes are low-level, old-fashioned, full of Faced characters and gender stereotypes; in terms of audience positioning, even as a children’s film, the 136-minute length is too procrastinating for the family-friendly genre, and the loose and protracted plot challenges the patience of the audience. The movie's ratings are still trending lower.

"Mozart in Outer Space" scored 5.1 on Douban, and has dropped to 4.9 as of 9:00 on July 18

Affected by word of mouth, the box office of the film dropped significantly. On July 17, while the film lineup still maintained the first place, the box office of "Mozart in Outer Space" has been overtaken by the two films "Detective War" and "Life Events", showing obvious lack of stamina. "Detective War" became the box office champion last weekend with a box office of 123 million yuan, and also surpassed the former in today's film lineup. And "Life Events" continued its good momentum, with the cumulative box office over the weekend breaking the 1.4 billion mark.

"Detective War" box office breaks 300 million posters

"Out of the Earth", which was released on the same day as "Mozart in Outer Space", is also a movie with sci-fi elements and space imagination, and is oriented towards teenagers. The film is adapted from the Douban score of 9.5 in the animated series "Xingyou Ji". As the first attempt of a domestic animation film in the sci-fi genre, it boldly breaks through the shackles of the "myth" theme, explores the "future", and tells the story of the virtual future world. , the earth is deep in the quagmire, the "Sky Wall Project" traps everyone on the ground, the original flying world is coerced, and the young McDonald's comes forward and fights for the earth.
Compared with the brilliant performance of the producer Fang Caitiaowu in the previous summer season, this film, which was postponed and changed from last year's summer season, showed a little lack of momentum. Years of 2D hand-drawn animation, somewhat lower than expected.

"Out of the Earth" poster

It is worth mentioning that the best-reviewed film "Hidden in the Dust" in the summer has a small "counter-attack". In the early days of its release, the film's filming rate was less than 1%, but the Douban score climbed all the way from 7.8 to 8.3. With its high reputation, "Hidden Into the Dust" was continuously squeezed by the newly released films. It won the championship in the single-day attendance rate on the weekend, and ushered in the first single-day box office break of one million since its release on July 17, and the follow-up film is also expected to pick up. Many viewers called the film "tap water" on the Internet, calling for the film to be arranged, hoping that "Hidden in the Dust" would no longer be "hidden", and the high-quality film content could move more people.

With its high reputation, "Hidden in the Dust" has shown a continuous upward trend in single-day box office and film placement rate