Shanghai cinemas will reopen in an orderly manner from July 8

Shanghai movie screening venues will reopen in an orderly manner from July 8. The Shanghai Film Bureau has formulated the "Guidelines for the Prevention and Control of Epidemic Prevention and Control of Film Projections in the City (July 2022 Edition)", and issued the "Implementation Opinions on Promoting the Stable and Healthy Development of the City's Cinema Industry" (Shanghai Film) based on in-depth research. Issue [2022] No. 16) to further standardize the epidemic prevention measures of the film projection industry under the normalization of epidemic prevention and control, increase rescue support for theaters, further boost industry confidence, and promote the overall recovery of the theater industry.
Shanghai movie screening venues should resume opening on the premise that various prevention and control measures are effectively implemented, focusing on the following aspects. The first is to strengthen territorial supervision and promote the restoration and opening up in a strict and orderly manner. In strict accordance with the unified deployment of the territorial party committee and government, the film screening venues have completed the preparations for reopening under the guidance of the film authorities of each district and the epidemic prevention and control department, and reported to the territorial management department. The second is to strengthen the main responsibility and improve the working mechanism. The person in charge of the movie screening venue is the first person responsible for the epidemic prevention and control of the unit, and must earnestly fulfill the main responsibility. All units should formulate epidemic prevention and control plans and emergency response plans, and earnestly implement the prevention and control responsibilities, various work systems, and management systems in place. All theater chains and film management companies should strengthen the inspection and supervision of their theaters in accordance with the requirements of epidemic prevention and control and safety production. The third is to strictly implement the normalized prevention and control requirements, focusing on the daily health monitoring management of employees, site prevention and control management, audience management, reasonable arrangement of screenings, and strengthening of epidemic prevention and control publicity and education to ensure the safety of audiences to watch movies.
During the Spring Festival this year, the Shanghai film market continued to lead the major cities in the country with a total box office of 259 million yuan, achieving a good start. From March 10, movie theaters across the city have been actively cooperating with epidemic prevention and control to suspend business. The Shanghai Film Bureau has conducted three rounds of surveys and surveys on the city's cinema industry. After sufficient research, focusing on the difficulties faced by film companies in resuming business, a series of targeted relief policies have been launched, and multiple measures have been taken to help cinemas resume work and business. The issuance of subsidies for the closure of theaters due to the epidemic, subsidies for the resumption of work and resumption of theaters, etc., will effectively relieve the operating difficulties of theaters, reduce the impact of the epidemic on theaters, and promote the early recovery of the city's theater industry.