Following on from "Jurassic World 3," another film has injected a long-lost energy into the film market this month.
On June 24, the movie "Life Events", which was produced by Han Yan, directed by Liu Jiangjiang and starred by Zhu Yilong and Yang En, was released. The film has been rescheduled since it was withdrawn from the Qingming Festival, and has been highly anticipated and watched, with a box office hit of 250 million in its first weekend of release. The box office last weekend reached 330 million, even surpassing the box office of the three small long-term holidays of Qingming, May 1, and Dragon Boat Festival.
The movie "Life Events" tells the story of the funeral director Mo Sanmei (Zhu Yilong) who met Wu Xiaowen (Yang Enyou), an orphan whose grandmother died, during a funeral not long after her release from prison. The two had a warm exchange with each other. .
Mo Sanmei has a bad relationship with her father, her girlfriend cheats, her work suffers from social prejudice, and her life is a piece of shit. And Xiaowen just lost the only relative who depended on each other. When she was young and ignorant, she aimed at Mo Sanmei, who collected the corpse for her grandmother, and their lives intersected. Although life is hard, the ordinary and warm encounter also triggered many ironic stories, and the two protagonists also unknowingly completed the "two-way redemption" for each other.
Before the film was officially released, the first round of screenings received a lot of positive feedback from critics and audiences. "Laughing and Tears" is the film that has received the most comments because it uses a light comedy to tell the story of life and death This relatively heavy theme and life philosophy, with warmth and love as the core, does not appear to be sad. In the face of difficulties in life, it is not a big deal to think that "life is no big deal except death". The story centers on small characters and tells the trivial life full of smoke and fire, which can most arouse the emotional resonance of the audience. Zhu Yilong feels that playing and feeling the role of Mo Sanmei has taught him to cherish life, and an optimistic and positive attitude is one of the themes of this film.
The family of Liu Jiangjiang, the director of this film, is a real practitioner in the funeral industry, so he also talked about the original intention of the film: "Although it is a funeral theme, we are shooting life, food, clothing, housing and transportation, and the beauty of the world." With a closer observation perspective, Liu Jiangjiang also has persistent feelings and unique insights on the subject, "It is like a mirror, it reflects what is going on in this person's life, reflects your family affairs, and your personal affairs. , it's also a healing process, and the funeral culture is a healing culture."
At present, the first weekend of "Life Events" has a box office of 250 million, which is more exciting in a non-festive time slot. The film's pre-sale score exceeded 50 million, and the box office on both weekends and weekends was over 80 million. Both the attendance rate and the filming rate were the first, and showed a continuous growth momentum.
At the same time, the release of the film "A Big Event in Life" can be said to be helping the domestic film market, which has been silent for a long time, to ease the film shortage and give a boost to "bring the audience back to the cinema". It is a good start for the competition for the official arrival of domestic films in the summer.
The film market was bleak. It was not until the release of the Hollywood blockbuster "Jurassic World 3" on June 10, which exceeded 100 million at the box office in three consecutive days, that everyone saw the trend of the film market bottoming out and improving. Previously, the film market had been caught in an endless loop of "the film party waits for the theater chain, and the theater chain waits for the film party". Without the entry of top-notch movies, the vitality of the movie theater cannot really return. In the current environment where the epidemic has eased slightly and the film industry has resumed work and production in an orderly manner, the film market has been waiting for a domestic film with a good reputation and a good box office to start a hot summer.
It is worth mentioning that "Life Events" also expands and fills the category of material selection for social reality films to a certain extent. There are also stories about funerals in the past domestic films, but most of them are dull and niche literary films, and "Life Events" has also made an expression closer to the mainstream film type on the profound theme, with sincere performance and excellent performance. The production makes up for the gap in the market, so that an emotional film can still be "playable" when put together with a strong genre like "Jurassic World 3". Although I missed the very "scenario" schedule of Qingming Festival, it is undeniable that "Life Events" has also hit the emotional rigid need of people who need to be cured after the epidemic, and it is also a good time to be released.
In the coming July, Chen Sicheng, Huang Bo and other well-known filmmakers' new works "Mozart in Outer Space" and "Learning Dad" have been scheduled for release; "Detective War" and "Seven Band" have assembled Hong Kong films. The films that created the golden lineup will join the summer competition; dozens of domestic film masterpieces such as "Changjin Lake", "The Wandering Earth" and "Operation Red Sea" will also re-enter the theater and meet the audience again. As of press time, the operating rate of theaters nationwide has recovered to 84%, and the current box office (including pre-sale) in the summer season has exceeded 1.6 billion.
On June 24, the movie "Life Events", which was produced by Han Yan, directed by Liu Jiangjiang and starred by Zhu Yilong and Yang En, was released. The film has been rescheduled since it was withdrawn from the Qingming Festival, and has been highly anticipated and watched, with a box office hit of 250 million in its first weekend of release. The box office last weekend reached 330 million, even surpassing the box office of the three small long-term holidays of Qingming, May 1, and Dragon Boat Festival.
"Life Events" box office 250 million + posters in the first weekend
With rare funeral themes and heart-wrenching plots with laughter and tears, "Major Events in Life" currently has a good reputation, with a score of 7.5 on Douban. This film uses the theme of "burial" to carry the thinking on the grand theme of life, and also heals everyone with its warm and hopeful core."Life Events" poster
Funeral subjects are not heavy, and facing death is also a kind of "healing"The movie "Life Events" tells the story of the funeral director Mo Sanmei (Zhu Yilong) who met Wu Xiaowen (Yang Enyou), an orphan whose grandmother died, during a funeral not long after her release from prison. The two had a warm exchange with each other. .
Mo Sanmei has a bad relationship with her father, her girlfriend cheats, her work suffers from social prejudice, and her life is a piece of shit. And Xiaowen just lost the only relative who depended on each other. When she was young and ignorant, she aimed at Mo Sanmei, who collected the corpse for her grandmother, and their lives intersected. Although life is hard, the ordinary and warm encounter also triggered many ironic stories, and the two protagonists also unknowingly completed the "two-way redemption" for each other.
Mo Sanmei (Zhu Yilong)
Zhu Yilong, the actor of Mo Sanmei, has previously stated that the change in the relationship between the third child and Xiaowen and self-redemption are the places where he is most impressed in the whole film.Before the film was officially released, the first round of screenings received a lot of positive feedback from critics and audiences. "Laughing and Tears" is the film that has received the most comments because it uses a light comedy to tell the story of life and death This relatively heavy theme and life philosophy, with warmth and love as the core, does not appear to be sad. In the face of difficulties in life, it is not a big deal to think that "life is no big deal except death". The story centers on small characters and tells the trivial life full of smoke and fire, which can most arouse the emotional resonance of the audience. Zhu Yilong feels that playing and feeling the role of Mo Sanmei has taught him to cherish life, and an optimistic and positive attitude is one of the themes of this film.
The stills of "Life's Events", the film was planned to be released on the Qingming Festival
When talking about creation, film producer Han Yan said that the theme of "funeral" was not chosen because of the scarcity of the market and curiosity, but because it was more suitable for thinking about life, carrying the theme of living a good life and cherishing the moment. The emotional value of "Life Events" focuses on Chinese-style family relationships, warmth between people, and positive attitudes toward life.The family of Liu Jiangjiang, the director of this film, is a real practitioner in the funeral industry, so he also talked about the original intention of the film: "Although it is a funeral theme, we are shooting life, food, clothing, housing and transportation, and the beauty of the world." With a closer observation perspective, Liu Jiangjiang also has persistent feelings and unique insights on the subject, "It is like a mirror, it reflects what is going on in this person's life, reflects your family affairs, and your personal affairs. , it's also a healing process, and the funeral culture is a healing culture."
Director Liu Jiangjiang on the set of "Life Events"
The niche theme activates the summer file, and the box office surpasses the big Hollywood dinosaurAt present, the first weekend of "Life Events" has a box office of 250 million, which is more exciting in a non-festive time slot. The film's pre-sale score exceeded 50 million, and the box office on both weekends and weekends was over 80 million. Both the attendance rate and the filming rate were the first, and showed a continuous growth momentum.
At the same time, the release of the film "A Big Event in Life" can be said to be helping the domestic film market, which has been silent for a long time, to ease the film shortage and give a boost to "bring the audience back to the cinema". It is a good start for the competition for the official arrival of domestic films in the summer.
Wu Xiaowen (left, played by Yang En again)
After the Spring Festival, China's movie market has been in a "cold" state. On the one hand, the epidemic situation has repeated in various places, especially the two important ticket warehouses in Shanghai and Beijing are in severe situation, and movie theaters have been closed; on the other hand, the performance of domestic movies is sluggish, no A dazzling work. Romance films adapted from well-known IPs, such as "Secret Love: Orange Born in Huainan" (4.6 points on Douban) and "Ten Years of Wen Ruyan" (2.8 points on Douban), received poor response, and their reputation and box office were not optimistic.The film market was bleak. It was not until the release of the Hollywood blockbuster "Jurassic World 3" on June 10, which exceeded 100 million at the box office in three consecutive days, that everyone saw the trend of the film market bottoming out and improving. Previously, the film market had been caught in an endless loop of "the film party waits for the theater chain, and the theater chain waits for the film party". Without the entry of top-notch movies, the vitality of the movie theater cannot really return. In the current environment where the epidemic has eased slightly and the film industry has resumed work and production in an orderly manner, the film market has been waiting for a domestic film with a good reputation and a good box office to start a hot summer.
It is worth mentioning that "Life Events" also expands and fills the category of material selection for social reality films to a certain extent. There are also stories about funerals in the past domestic films, but most of them are dull and niche literary films, and "Life Events" has also made an expression closer to the mainstream film type on the profound theme, with sincere performance and excellent performance. The production makes up for the gap in the market, so that an emotional film can still be "playable" when put together with a strong genre like "Jurassic World 3". Although I missed the very "scenario" schedule of Qingming Festival, it is undeniable that "Life Events" has also hit the emotional rigid need of people who need to be cured after the epidemic, and it is also a good time to be released.
In the coming July, Chen Sicheng, Huang Bo and other well-known filmmakers' new works "Mozart in Outer Space" and "Learning Dad" have been scheduled for release; "Detective War" and "Seven Band" have assembled Hong Kong films. The films that created the golden lineup will join the summer competition; dozens of domestic film masterpieces such as "Changjin Lake", "The Wandering Earth" and "Operation Red Sea" will also re-enter the theater and meet the audience again. As of press time, the operating rate of theaters nationwide has recovered to 84%, and the current box office (including pre-sale) in the summer season has exceeded 1.6 billion.
Related Posts