The "Good Six Families" have just welcomed new blood such as Cai Wenjing, Qin Xiaoxian, Tan Jianci and Zhao Xiaotang, and the "Tiantian Brothers" have officially announced that "Sweet Wild Boy" Ding Zhen has joined, as well as all the members of "Seven Houses" The filming of "Song Dazhi 2" has started... On May 18, Hunan Satellite TV & Mango TV will hold the 2022 New Ecology Appreciation Conference to introduce the new content of future drama series to the audience.

Zhang Huali, Cai Huaijun and Song Dian start the dual platform integration ceremony

Hunan Satellite TV and Mango TV have been running a number of mainstream popular variety shows in the video industry for a long time. At the event, the two parties launched a dual-platform integration ceremony with the meaning of "1+1=Wang Bie", announcing that they will use the Wang Zhuang talent fleet, Wang Zhai variety show production matrix, Wang Zhai film and television drama, arranging future procurement matrix and Wang Zhai new ecological marketing matrix. At the appreciation meeting, the platform's 48 self-made variety show production teams, 29 film and television production teams, and 34 Xinmang plan strategy studios also all appeared, giving the outside world a glimpse of the behind-the-scenes power of this production think tank.
Zhou Shan, head of the dual-platform variety show project approval committee, shared with the audience the "three-step rule" for content creation: the first step, adhering to the golden rule of "making a content must be able to solve a social problem, or take care of a social phenomenon"; second The first step is to identify the user's emotional resonance point, with enough sincerity and authenticity to resonate with the user; the third step is to add a little "accident" on the basis of "familiarity" to make the program more interesting. Taking this as a criterion, a large wave of drama projects is poised to be launched. Which hits will be born?
"Sound Comprehensive also has to look at mango", "Sound is Endless" will push the treasure island season
In terms of ace IP iteration, two satellite TV ace programs "Hello, Saturday" and "Every Day Up" have new upgrades. "Hello, Saturday" will create a "good six families", through novel and diverse link settings and creative content that is both knowledgeable and interesting, to deeply demonstrate the star's performance. According to reports, in addition to the new lineup of He Jiong, Feng Xi, Cai Wenjing, Qin Xiaoxian, Tan Jianci and Zhao Xiaotang, there will also be a pair of super popular siblings. "Everyday Upward" will be upgraded to a talk show where young trendy culture and retro era culture collide. Wang Han, Sha Baoliang, Pan Yueming, Hu Haiquan, Qi Sijun, Ding Zhen, Wu Zelin and Zhang Yanqi will form a new "Tiantian Brothers".

Ding Zhen joins "Everyday Upward"

At the same time, the four major new and old IPs of the ace reasoning programs "The Detective", "Escape from the Secret Room", "Women's Reasoning Agency" and "The Reasoning Begins" gathered together, intending to open up the fan comprehensive track across the board. "Flowers and Boys", "Chinese Restaurant", "Wife's Romantic Travel", "Time Concert" and "Night in Da Wan Chai" will also return. The "Hua Shao Tuan" that is being recorded is combined for the first time. Zhang Kaili, Liu Mintao, Yang Mi, Li Sidani, Zhao Jinmai, Han Dongjun, and Ding Chengxin show a happy camping atmosphere. It seems that the audience may not be able to tap "Flower Learning" this time. However, more than 30 sisters have come to "ride the wind and waves" again this year. The new season of "Sisters" has been officially announced to be broadcast on May 20.
In terms of the creation of new programs, the dual platforms have contributed to both passionate variety shows and youth role models. After a lapse of 20 years, producer Zhang Yibei partnered with Wang Han to restart "Beautiful Years Internet Agency". It is reported that this program aims to record the whole process of young people's dissemination and study of youth circle culture, and to create the most versatile youth talk show host group.

Lin Zixiang and Ye Qianwen for the platform of "Sounds Endless Hong Kong Music Season"

"Music variety has to look at Mango", the most talked about variety show recently is "Sounds Endless Hong Kong Music Season". According to reports, the dual platform will launch the music series "Sounds Endless Treasure Island Season" created by Hong Xiao Studio in Q4. The promoter Li Min also took out his mobile phone on the spot, saying that the big coffee the audience wants to see is hers Old friends, I will send an invitation to them on behalf of the program team, which will make the fans who have been suffering from not being able to watch the tour for the past two years excited.

Coco Li and Hong Xiao recommend "Sounds Endless Treasure Island Season"

In addition, there are "Real Warriors" focusing on national defense education, "Summer Humph" showing the farm operation, "Painting the Sky of Teenagers" focusing on the youthful atmosphere of art students, and "Anti-fraud Counselor Alliance" focusing on social hotspots ", the debate program for young students "Senior, please advise", the metaverse program "Imagination is not Island" that breaks the barriers between virtual and reality, the domestic variety show "National Brand Research Institute", and the "Peach Blossom Land in the City" that explores the charm of trendy cultural blocks, And "The Market of Hope", which reshapes the culture of going to the market and revitalizes the beautiful new countryside... From social trends, cultural trends to technological trends, it seems that the "TV Hunan Army" has a handle on it.

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The original cast of "Da Song Juvenile Chronicles 2" and "Youth School 2" return, "making long videos more confident"
Last year, Mango Monsoon Theater launched a number of well-known short dramas such as "Wolf Hunter" and "I'm Good in a Foreign Country". Based on the two characteristic labels of "Golden Eagle Solo" Theater and "Mango Monsoon" Theater, this conference gathered 39 new dramas, including "Extraordinary Doctor", "Orphan of Mars", "Da Song Juvenile Chronicle 2" and "My Wife's Life". "Choice" and "Zhang Weiguo's Summer" and other highly anticipated works.
Tang Fan, deputy editor-in-chief of Mango TV and general manager of the film and television center, said that in the future, this label will respect creation, respect users, pay tribute to the times, pay tribute to humanity, and have aspirations. The upcoming "Summer of Zhang Weiguo" invites Huang Lei and Liu Yijun, two popular "uncle circles", to tell the audience the touching stories of ordinary life; "Wife's Choice" is a small screen work by actress Sun Li who has been in violation for many years. ; "Extraordinary Doctor" is the first TV series directed by director Lu Chuan. It writes extraordinary stories with ordinary bodies and interprets the original mission with doctors; "Da Song Juvenile Chronicles 2" announces the return of the original cast and will start filming in August. As soon as the news came out, the fans of the drama who had been waiting for three years were disappointed, but then they began to worry about how much "tear gas" was buried in front of screenwriter Wang Juan?

Starring to call "Da Song Juvenile Chronicles 2"

Easter egg: screenwriter Wang Juan

Ren Xu, general manager of Mango TV Copyright Center, introduced that in the second half of 2022, the Golden Eagle Solo Theater will adhere to the "more calm, more diverse, and more realistic" style of light ripeness. Among them, Hu Yitian and Zhang Ruonan starred in the period drama "Leaning on the Railings and the Wind and Clouds", which tells the story of young people giving up little love, for big love, and going to the covenant of faith in troubled times; "Youth School 2" is also translated by Zhang Jia and Yan Ni. , Zhao Jinmai, and Guo Junchen all return, and Lin Miaomiao's family will unlock a new stage of life with tears in laughter; the fresh and healing "Going to a Windy Place" has received high attention from the entire network due to the joining of Liu Yifei and Li Xian; "Top Priority" starring Yang Shuo, Hou Yong, Jiao Junyan, and Ying Er tells the story of the rise of the heavy industry of a great country, and the work is very hard-core; "The World's Long River" starring Luo Jin, Yin Fang, and Huang Zhizhong focuses on real history, Dig deep into the story of Chen Huang and Jin Fu, two famous officials of the Kangxi Dynasty, who fought and fought for the management of the Yellow River disaster all their lives. In addition, new materials have also been released for self-made dramas with diverse styles, such as "Rising on the River", "Come to Beijing", "Falling Flowers and You Again", "Four Years", "Boyfriend's Pawn Shop" and "10,000 Kilometers of Time Difference".
In addition to producing high-quality content, the meeting also shared marketing methodologies for realizing high-quality content to empower brands and seizing the new dividends of youth growth. After the integration of the two platforms, in addition to building a more comprehensive marketing ecosystem, it will truly realize the integration of Taiwan and network resources. It will also rely on the most powerful program production center in the market to meet marketing demands with content productivity.
In recent years, the vigorous development of short videos and the loss of long videos have always been the hot spots and pain points of everyone's attention. As the first platform in China to realize the profitability of long videos, Mango TV has injected confidence into the industry. This conference is not only the first brand release after the deep integration of Hunan Satellite TV and Mango TV, but also an important demonstration of the dual-platform innovation and value transformation capabilities. Zhang Huali, Secretary of the Party Committee and Chairman of Hunan Radio Film and Television Group Co., Ltd. (Taiwan) predicted: "The trend of the creation of themes in the field of long video, and even the inflection point of the creation direction of Chinese literature and art is coming."

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