Three days before the May 1st holiday, almost no new films were released. The May 1st movie market received 214 million yuan at the box office, almost double the 122 million yuan of the Qingming movie. The national theater operating rate was absent in the two major ticket warehouse cities of Beijing and Shanghai. The situation reached 68.5%, a new high in nearly a month and a half.
The May 1st file in previous years was regarded as the second important film schedule after the Spring Festival file in the first half of the year. Last year's May 1st file, "On the Cliff", "Your Wedding", "Secret Visitor" and other films gathered a variety of genres, and finally set a new record. Breaking 1.6 billion box office success. This year, due to the impact of the new crown epidemic, the May 1st file continued the trend of withdrawing files for the Qingming Festival. Starting from mid-April, "Keep You Safe", "Brother, Hello", "Prosecutors", "Hello, Beijing", "Pig" Eight films including Pig Man Movie Ocean Diary have been withdrawn from the "May 1st Gear" one after another.
The youth love movie "I Really Hate Long-distance Relationships", which was released during the May Day, also reaps its "sweetness". It has been the box office champion for three days after its release, and in a certain sense, it can be said that it has successfully "activated" self-confidence. The broader market has been sluggish since March. In April, the box office of movies on most working days only maintained at the one million level, and the operating rate of theaters remained only 40%.
Data source: Beacon Pro
According to the data of the lighthouse professional edition, as of 19:30 on May 2, the total box office (including pre-sale) of the May 1st gear in 2022 has exceeded 200 million yuan. The films "I Really Hate Long-distance Relationships", "Bad League" and "Fantastic Beasts: Dumbledore's Mystery" were the top three box office hits.The May 1st file in previous years was regarded as the second important film schedule after the Spring Festival file in the first half of the year. Last year's May 1st file, "On the Cliff", "Your Wedding", "Secret Visitor" and other films gathered a variety of genres, and finally set a new record. Breaking 1.6 billion box office success. This year, due to the impact of the new crown epidemic, the May 1st file continued the trend of withdrawing files for the Qingming Festival. Starting from mid-April, "Keep You Safe", "Brother, Hello", "Prosecutors", "Hello, Beijing", "Pig" Eight films including Pig Man Movie Ocean Diary have been withdrawn from the "May 1st Gear" one after another.
The youth love movie "I Really Hate Long-distance Relationships", which was released during the May Day, also reaps its "sweetness". It has been the box office champion for three days after its release, and in a certain sense, it can be said that it has successfully "activated" self-confidence. The broader market has been sluggish since March. In April, the box office of movies on most working days only maintained at the one million level, and the operating rate of theaters remained only 40%.
Data source: Beacon Pro
During this short holiday, the box office on April 30 was 59.53 million yuan, and the national movie box office on May 1 reached 81 million yuan, which was the first time that the national single-day market exceeded 60 million after March 6. Although it cannot be compared with the box office of 450 million yuan on May 1st in 2021, such box office results are not easy under the background of repeated epidemics. On March 11, affected by the epidemic, all cinemas in Shanghai were closed and have not yet opened. On April 29, Beijing was also absent from the "May 1st gear". The audience's enthusiasm for watching movies has returned, and the operating rate of theaters across the country has continued to rise during the three-day short holiday. In the absence of the two most important movie ticket warehouses, the provinces with the highest movie viewing enthusiasm are Guangdong, Jiangsu and Sichuan.Data source: Beacon Pro
"I Really Hate Long-distance Relationships" continues the style of light-based youth romance films, and couples may be movie-watchers who still "just need" to go to the cinema even during the epidemic. The word of mouth is still polarized this time. At present, Douban has not yet displayed ratings, but judging from the feedback from the audience who gave the evaluation, the film is better than another romantic movie "Ten Years of Love" starring Ren Min in the previous Valentine's Day. The "rollover" will appear more stable."I Really Hate Long Distance Relationships" poster
Another film that sticks to the May 1st gear is "Fight! Mom was not so lucky. Although the director put down his "big words" at the premiere before the festival, he said, "The market of Chinese films is very sluggish now. We filmmakers can't all sit down and wait, the filmmakers are waiting for the theater, and the theaters are waiting for the release. No matter how hard it is, just like the title of our film 'Let's punch', we always have to take the first step and everyone must take action." The film festival also received a good reputation for the film, and it was a pity that the box office was only 1.76 million in three days."Fight! Mom poster
Among the top ten films at the box office, only "I Really Hate Long-distance Relationships" occupies one of the mainland films, and the Hong Kong film "Borderwalker" ranks sixth. The remaining eight films are all imported films. The newly released "Bad Guys" has performed well. The film once topped the North American box office chart and is known as a combination of "Zootopia" and "Eleven Arhats". Four blockbusters including "Fantastic Beasts: Dumbledore's Mystery", "The New Batman", "Uncharted" and "Moonfall" have exceeded the 100 million yuan mark at the box office in China.Related Posts