After breaking a number of ratings records when it was broadcast on CCTV, the reality TV series "The World" has recently been rebroadcasted on CCTV 8 and Jiangsu Satellite TV, and it still ranks first in ratings. Replay" is a strange cultural sight. What's interesting is that the most talked about topic about the play is not the sky-defying appearance of a certain character in the play, nor the delicacy and seductiveness of a certain scene, but the wonderful performance and strength display of the old drama bones. The joys and sorrows of the world experienced by the residents of "Word Pieces" are the warmth and kindness of the three generations of the Zhou family that have never been extinguished, and the feelings of home and country that the little people uphold during the great changes in history. In short, the audience is not chasing appearance but value! 
This kind of "reasonable appearance" seems to be reasonable, but in fact it is difficult to stand up to scrutiny. From an aesthetic point of view, good looks and online appearance are indeed advantages. High appearance is the right standard, and it is a form that conforms to the scale, which is pleasing to the eye and will not cause anxiety and fear. With the blessing of the Internet, Ding Zhen, who looks sweet and wild, became popular overnight, and the valiant horse-riding female county magistrate of Zhaosu County went abroad. The high value of her appearance produced a premium effect in the process of job hunting, employment, and product promotion. China became the world's first The two major medical beauty markets, the beauty economy is increasingly prosperous... These changes all stem from people's yearning, pursuit and affirmation of high beauty, which is beyond reproach. However, looking at appearance is only the beginning of aesthetics after all, and "beautiful" is not "beautiful" after all. According to Mr. Li Zehou's "Four Lectures on Aesthetics", the form of aesthetic ability (interest, concept, and ideal) is divided into three levels, namely pleasing the ear and the eye (sensory aesthetics), pleasing the heart and pleasing the mind (spiritual aesthetics), and pleasing the mind and the spirit. (sublime aesthetic). High value can satisfy sensory aesthetics and feast the eyes, but it may not satisfy the aesthetic needs of the mind and spirit. The latter must comprehend the infinite, inner and The deeper and deeper content is not only the feeling and understanding of the mind and emotion, but also the total investment of the whole life and existence. The sages said, "Those who are heavy on the outside are clumsy on the inside", "Appearance, attitude, advance and retreat, and trend of conduct are refined by etiquette; These discussions all point the aesthetic standards to the content and value beyond the appearance-only rich and heavy connotations and feelings are the real "beauty responsibility" of film and television dramas.
Judging from the creation and acceptance of current film and television works, especially before the comprehensive management work in the cultural and entertainment field and the "Qinglang" campaign, many film and television dramas can be found, especially Xianxia dramas, anti-Japanese dramas, spy war dramas, sweet pet dramas, etc. There was a "wind of appearance", and the entire crew was overwhelmed with appearances, and little fresh meat and fairies gathered. However, Jin Yu’s external failures are among them, and no amount of brilliance can cover the flaws of the work itself: some characters in the play are “eye-catching” to the point of hot eyes, such as the delicate makeup of the anti-Japanese fighters, hairspray, ear piercing, etc. Wearing miniskirts, etc.; the logic of the story is chaotic, the events are suspended, the emotions are false, and there is even an absurd situation of "distributing appearance according to status and property, and assigning morality and future according to appearance". These works are separated from reality and the land of the people, separated from the source of literary and artistic creation, and become rootless duckweed, disease-free moaning, and soulless body. The list, but the reputation is terrible.
In stark contrast to this, some film and television dramas have no intention of fighting for their appearance, they are full of sincerity and awe, they tell every story patiently, and use solid scripts and meticulous production to win word of mouth and the market. In 2021, China's hottest movie "Hello, Li Huanying" impresses the audience the most, not the handsome men and beautiful women, but the most ordinary mother-daughter true love and the spirit of mutual fulfillment and mutual dedication; The most shocking thing about Jinhu is the simple understanding of the justice of the war by the volunteer soldiers to resist U.S. aggression and aid Korea, their iron will to conquer the limit, and the historical depth and emotional depth. The group of workers who set up the stage, although their appearance is unremarkable and ordinary, they have a "freshness that is not afraid of being crushed" and a respectable responsibility; in "Shan Hai Qing", under the dust of the Loess Plateau, the actors' performance The appearance is no longer the focus. The humiliation and perseverance of Ma Defu and Splashes is the biggest highlight of the show; the most outstanding thing in "Awakening Age" is not the demeanor of idol stars, but the passionate young people A magnificent historical picture drawn together. These fine works affirm the essential power of man, safeguard the dignity of man and society, let the audience hear the echoes of the painful soul and "sobs and roars in the dark night", bear in mind the "existence of man", and witness the inevitable history of history The power of destiny, and finally gained traffic with quality, attracted attention with quality, and built a monument with value.
The success and failure of these literary and artistic works and the main trend of contemporary aesthetics all remind us: for the industry, appearance is certainly productive, but not the primary productive force; although appearance is valuable, it is by no means the most important value. Beginning with appearance, ending with quality, and finally value, this is the way to success in film and television works.
(This article was published on the 15th edition of "Guangming Daily" on April 20, 2022, with the original title "Strength School Leads the New Aesthetic Trend". The article is a phased achievement of the National Social Science Fund's major art project "Literary and Art Criticism in the Micro Era". The author is a professor at the School of Literature of Capital Normal University and a contracted critic of the Beijing Federation of Literary and Art Circles.)
"The World" poster
This change in aesthetic orientation is reminiscent of an international forum held in Beijing in 2019. At that time, a speaker said amazingly: "Looking value is productivity!" After saying that, many people applauded him, thinking that he had expressed the importance of high appearance value in this "face-seeing era", and it was also related to some "face control". The quotations echo each other from afar, such as "face value is justice", "good-looking people are called foodies, ugly ones are called rice buckets", and so on. In the film and television industry, high appearance value is more concerned, and some media claim that "the era of appearance value drama has come". It seems that if there are no idols in film and television dramas, and there is no high value, it will not be able to attract attention, and it will be difficult to attract money, thus losing its market appeal. The chaos of traffic supremacy and sky-high remuneration, which have been criticized repeatedly in the entertainment field, is also directly related to this concept.This kind of "reasonable appearance" seems to be reasonable, but in fact it is difficult to stand up to scrutiny. From an aesthetic point of view, good looks and online appearance are indeed advantages. High appearance is the right standard, and it is a form that conforms to the scale, which is pleasing to the eye and will not cause anxiety and fear. With the blessing of the Internet, Ding Zhen, who looks sweet and wild, became popular overnight, and the valiant horse-riding female county magistrate of Zhaosu County went abroad. The high value of her appearance produced a premium effect in the process of job hunting, employment, and product promotion. China became the world's first The two major medical beauty markets, the beauty economy is increasingly prosperous... These changes all stem from people's yearning, pursuit and affirmation of high beauty, which is beyond reproach. However, looking at appearance is only the beginning of aesthetics after all, and "beautiful" is not "beautiful" after all. According to Mr. Li Zehou's "Four Lectures on Aesthetics", the form of aesthetic ability (interest, concept, and ideal) is divided into three levels, namely pleasing the ear and the eye (sensory aesthetics), pleasing the heart and pleasing the mind (spiritual aesthetics), and pleasing the mind and the spirit. (sublime aesthetic). High value can satisfy sensory aesthetics and feast the eyes, but it may not satisfy the aesthetic needs of the mind and spirit. The latter must comprehend the infinite, inner and The deeper and deeper content is not only the feeling and understanding of the mind and emotion, but also the total investment of the whole life and existence. The sages said, "Those who are heavy on the outside are clumsy on the inside", "Appearance, attitude, advance and retreat, and trend of conduct are refined by etiquette; These discussions all point the aesthetic standards to the content and value beyond the appearance-only rich and heavy connotations and feelings are the real "beauty responsibility" of film and television dramas.
Judging from the creation and acceptance of current film and television works, especially before the comprehensive management work in the cultural and entertainment field and the "Qinglang" campaign, many film and television dramas can be found, especially Xianxia dramas, anti-Japanese dramas, spy war dramas, sweet pet dramas, etc. There was a "wind of appearance", and the entire crew was overwhelmed with appearances, and little fresh meat and fairies gathered. However, Jin Yu’s external failures are among them, and no amount of brilliance can cover the flaws of the work itself: some characters in the play are “eye-catching” to the point of hot eyes, such as the delicate makeup of the anti-Japanese fighters, hairspray, ear piercing, etc. Wearing miniskirts, etc.; the logic of the story is chaotic, the events are suspended, the emotions are false, and there is even an absurd situation of "distributing appearance according to status and property, and assigning morality and future according to appearance". These works are separated from reality and the land of the people, separated from the source of literary and artistic creation, and become rootless duckweed, disease-free moaning, and soulless body. The list, but the reputation is terrible.
In stark contrast to this, some film and television dramas have no intention of fighting for their appearance, they are full of sincerity and awe, they tell every story patiently, and use solid scripts and meticulous production to win word of mouth and the market. In 2021, China's hottest movie "Hello, Li Huanying" impresses the audience the most, not the handsome men and beautiful women, but the most ordinary mother-daughter true love and the spirit of mutual fulfillment and mutual dedication; The most shocking thing about Jinhu is the simple understanding of the justice of the war by the volunteer soldiers to resist U.S. aggression and aid Korea, their iron will to conquer the limit, and the historical depth and emotional depth. The group of workers who set up the stage, although their appearance is unremarkable and ordinary, they have a "freshness that is not afraid of being crushed" and a respectable responsibility; in "Shan Hai Qing", under the dust of the Loess Plateau, the actors' performance The appearance is no longer the focus. The humiliation and perseverance of Ma Defu and Splashes is the biggest highlight of the show; the most outstanding thing in "Awakening Age" is not the demeanor of idol stars, but the passionate young people A magnificent historical picture drawn together. These fine works affirm the essential power of man, safeguard the dignity of man and society, let the audience hear the echoes of the painful soul and "sobs and roars in the dark night", bear in mind the "existence of man", and witness the inevitable history of history The power of destiny, and finally gained traffic with quality, attracted attention with quality, and built a monument with value.
The success and failure of these literary and artistic works and the main trend of contemporary aesthetics all remind us: for the industry, appearance is certainly productive, but not the primary productive force; although appearance is valuable, it is by no means the most important value. Beginning with appearance, ending with quality, and finally value, this is the way to success in film and television works.
(This article was published on the 15th edition of "Guangming Daily" on April 20, 2022, with the original title "Strength School Leads the New Aesthetic Trend". The article is a phased achievement of the National Social Science Fund's major art project "Literary and Art Criticism in the Micro Era". The author is a professor at the School of Literature of Capital Normal University and a contracted critic of the Beijing Federation of Literary and Art Circles.)
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