The Futurist Manifesto states, "We believe that the magnificent world has acquired a new kind of beauty - the beauty of speed, and thus becomes rich and colorful."
Speed is one of the core elements of a car brand's story, and when combined with fashion, it conveys the ever-changing society and creativity of today.
Over the years, Ferrari has formed a unique brand halo, which has almost evolved into a cultural symbol under the rendering of media, music and movies, and the values thus formed can also be integrated into other fields, including the whole life of fashion. in the way.
The designer has just partnered with Avita on a special edition model limited to 500 units worldwide.
Fashion can accurately capture the modern spirit and interpret it through clothing. Likewise, luxury car brands continue to be associated with all kinds of art and creativity. Balmain's creative director Olivier Rousteing collaborated with German company Porsche on a video series called "Drive Defined." In the clip, Rousteing drives Porsche's new Panamera.
Unlike regular car video commercials, Rousteing's short film for Porsche is more of a mini-documentary. In the film, Rousteing talks about his fashion philosophy and the new aesthetic he wants to create. Porsche principal Jelena Batic said the short film explores, "the connection between sports cars and the world of fashion, which creates relevance for our existing customers as well as for our young, female target group."
In view of the overlap of brand tonality and user groups, the cross-border alliance between luxury car brands and luxury fashion will help both parties renew their brand images and stimulate the enthusiasm of the audience. Co-branded products are one of the most common crossover methods. Recently, luxury luggage brand RIMOWA and Porsche jointly launched RIMOWA x Porsche limited collection suitcases.
The first generation of the Porsche 911 was born in 1963 and was originally called the "Porsche 901". The RIMOWA x Porsche limited collection suitcase is produced in Cologne, Germany. The overall design is inspired by the first generation Porsche 911, and 911 pieces are produced worldwide. The suitcase features a black belt with a badge-shaped belt buckle, echoing the traditional hood belt; the front side of the case is prominently decorated with a Porsche badge; the details mirror the silver mirror-finish design of the first-generation Porsche 911.
Speed is one of the core elements of a car brand's story, and when combined with fashion, it conveys the ever-changing society and creativity of today.
Spring/Summer 2022 Fashion Collection DROP 6
Recently, luxury car manufacturer Ferrari released the new 2022 spring and summer fashion series DROP 6, which interprets Pop Art through a visual language composed of classic color matching and distinctive logo. The new collection features loose, streamlined silhouettes and contrasting colors, as well as a collage print of Ferrari sports cars from magazines. "Ferrari" is printed on the long belt and socks.Over the years, Ferrari has formed a unique brand halo, which has almost evolved into a cultural symbol under the rendering of media, music and movies, and the values thus formed can also be integrated into other fields, including the whole life of fashion. in the way.
Ferrari Autumn/Winter 2022-23 collection for men and women
Last year, Ferrari launched its first ready-to-wear collection for consumers. And held the brand's first fashion show on the Ferrari workshop production line in Maranello, Italy. In February this year, Ferrari appeared on the official schedule of Milan Fashion Week for the first time, releasing the 2022-23 autumn and winter series men's and women's clothing show. Rocco Iannone, the brand's creative director, said, "I pay attention to speed and technology, light and surface, future and reality, and thinking about these inner connections runs through the entire collection, driving me to design methods that combine a variety of fabrics and shapes."Ferrari Fall Winter 2022-23 Collection
Fashion design and sports car manufacturing coincide in many ways. A sports car is a tool that wraps people in it, and clothing can be interpreted in this way. Clothing is a fusion of fabric, color, design and function that not only wraps the body, but also enhances functionality, reshaping, protecting and highlighting the shape of the body. The human body is the foundation of design. Whether it's to cover the body or make movement more agile, all design mechanisms are derived from our physical characteristics. Sports cars are gender-neutral, and clothing can also cross gender boundaries.Matthew M.WILLIAMS with Avita 011
Design is emotional. Matthew M.WILLIAMS (MMW for short), creative director of luxury brand Givenchy (Givenchy), thinks that ready-to-wear and car design have in common that they both need to impress themselves and others. In my work, I am always exploring and breaking the boundaries of materials and innovation. Therefore, I think the idea of exploring new characteristics of automobiles coincides with what I do in the fashion industry, which is to explore new materials and explore the role of automobiles in the world. A whole new way of being in existence."The designer has just partnered with Avita on a special edition model limited to 500 units worldwide.
Fashion can accurately capture the modern spirit and interpret it through clothing. Likewise, luxury car brands continue to be associated with all kinds of art and creativity. Balmain's creative director Olivier Rousteing collaborated with German company Porsche on a video series called "Drive Defined." In the clip, Rousteing drives Porsche's new Panamera.
Unlike regular car video commercials, Rousteing's short film for Porsche is more of a mini-documentary. In the film, Rousteing talks about his fashion philosophy and the new aesthetic he wants to create. Porsche principal Jelena Batic said the short film explores, "the connection between sports cars and the world of fashion, which creates relevance for our existing customers as well as for our young, female target group."
In view of the overlap of brand tonality and user groups, the cross-border alliance between luxury car brands and luxury fashion will help both parties renew their brand images and stimulate the enthusiasm of the audience. Co-branded products are one of the most common crossover methods. Recently, luxury luggage brand RIMOWA and Porsche jointly launched RIMOWA x Porsche limited collection suitcases.The first generation of the Porsche 911 was born in 1963 and was originally called the "Porsche 901". The RIMOWA x Porsche limited collection suitcase is produced in Cologne, Germany. The overall design is inspired by the first generation Porsche 911, and 911 pieces are produced worldwide. The suitcase features a black belt with a badge-shaped belt buckle, echoing the traditional hood belt; the front side of the case is prominently decorated with a Porsche badge; the details mirror the silver mirror-finish design of the first-generation Porsche 911.
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