Shi Zhancheng, nicknamed "Towel Prince," and his uncle Shi Jing, the company's president, rose to internet fame with their short drama "Towel Empire." However, a decline in short video data has led to a creative bottleneck for Shi Zhancheng. His uncle, Shi Jing, assigns him the extreme task of filming an advertisement in three cities across Xinjiang within five days. Faced with the expectations and doubts of his seniors, Shi Zhancheng is forced to confront his own existential questions about his "future positioning." As a second-generation entrepreneur, he faces not only the challenge of content creation but also multiple pressures from his family, the company, and the public eye. How to find self-worth in inheritance and maintain the company's essence while innovating has become a shared challenge for their generation.
Starting this Saturday at 12 PM, Mango TV will launch the documentary variety show "The Boss is a Newcomer," which focuses on these real moments of succession, without deliberately exaggerating conflicts or avoiding real-world problems. It uses a documentary approach to capture the daily choices and inner turmoil of young entrepreneurs.
On November 27th, a special screening of the program was held at Alibaba's Binjiang Park. Yu Yong, CEO of 1688, Peng Zixuan, Marketing General Manager, Guan Qingyou, economist, Gong Danxia, the program's producer and director, program guests, and media representatives gathered to preview the full program. Through first-generation entrepreneurs sharing their company stories and new business owners sharing their experiences taking over, the program comprehensively presents its core message: "Documenting the growth and breakthroughs of young leaders in traditional industries."
Screening venue
Breaking the stereotype of "second-generation entrepreneurs"
Guan Qingyou and Yu Yong were deeply impressed by the positive attitude and innovative potential of the new generation of entrepreneurs featured in the program. Guan Qingyou firmly believes that the new bosses can take over well, while Yu Yong looks forward to the program documenting generational transition, showcasing the vitality of the private economy, and conveying the power of youth growth. Producer and director Gong Danxia stated that the program's initial intention stemmed from the massive generational transition that China's private economy is currently facing, a historic moment concerning the fate of enterprises that has rarely been truthfully recorded. The program team hopes to break down stereotypes about "second-generation entrepreneurs" and showcase the vitality and possibilities of China's private economy in inheritance and innovation. This is both a "business textbook" and a "memorandum for the development of the private economy."
A panoramic record of the path to breaking through the succession dilemma.
This season's program focuses on the real working conditions of young entrepreneurs through on-location documentaries. It uses a dual narrative structure of "on-location documentary + studio observation" to showcase the program's authenticity and depth.
The first person to appear in the show is Huang Yuxiang. She frankly admitted at the meeting that she had no experience when she resigned from her job at a major internet company and took over a garment factory. She hopes to show the real production situation and inventory pressure of small and medium-sized enterprises through the program. During the peak sales season, she has to face her father's doubts and the arduous task of selling 100,000 pieces. Under the dual pressure of work and family urging for marriage, the conflict between father and daughter is about to erupt.
Silicon Valley elite Dong Fanming took over a baking factory, believing that his return to traditional manufacturing was not a "downward leap," but rather a process of self-reconstruction. Facing a typhoon halting production at a critical moment for Mid-Autumn Festival orders and an urgent need to fulfill overseas orders, he had to race against time to win the battle to secure those orders. Despite the anxiety surrounding the takeover, he persisted in driving the company's transformation, believing it to be a "difficult but meaningful" path.
Several new business owners faced tough challenges, shedding their "boss" labels and rising to the occasion, revealing their true, resilient, and youthful spirit. This perfectly aligns with the show's core message and the expectations that experienced business leaders had for them.
