This year's Shanghai International Film Festival not only looks back to the past 100 years, but also innovates and takes responsibility for the future. The Future Cinema Unit has attracted many audiences with its full of freshness and super value experience. With rich subject matter, excellent storytelling, and a full load of audio-visual technology elements, relying on the latest imaging technologies such as AR, VR, and MR, the general public audience can get an unprecedented audio-visual interactive experience.
Shanghai Changfeng Joy City Huayi Brothers Film Center transforms into "future cinema" to attract audiences
From June 14 to 16, Shanghai Changfeng Joy City Huayi Brothers Cinema Center will present a new form of film to the audience for three consecutive days. At the launch ceremony of the Future Cinema held on June 14, a group of virtual reality movies that will soon be released in theaters were also collectively unveiled and promoted.
Future Cinema Scene
The Future Cinema Unit, a collaboration between the Shanghai International Film Festival and Shanghai Putuo District, was born in 2024. The unit plans virtual reality film screenings and a series of industry sharing activities based on a variety of imaging technologies such as AR, VR, and MR. Through immersive interactive methods and experience forms, it links tradition and modernity, art and technology, allowing the audience to magnify their senses and enjoy the feast of future images in an immersive way.
This year, Future Cinema responded to the call of the National Film Administration's "Notice on Promoting the Orderly Development of Virtual Reality Films" and moved the event into the cinema, aiming to create a "cinema sample", promote the development of virtual reality films, and explore a new paradigm of combining culture, tourism, commerce, sports and exhibitions for cross-border win-win results.
16 excellent Chinese and foreign films will be screened
The Future Cinema section of this year's Shanghai International Film Festival will showcase 16 excellent Chinese and foreign films, many of which are world or Asian premieres. In the hot summer after the film festival, a number of blockbuster virtual reality films will be released in theaters, bringing a refreshing viewing experience to moviegoers across the country.
The virtual reality movie "Chang'an 30,000 Miles" is based on the phenomenal animated film of the same name. The audience plays the role of a scholar who is preparing for an imperial examination, and experiences classic story scenes such as "First Encounter with Li Bai", "Night Banquet at Prince Qi's Mansion", "Chasing the Oiran in Yangzhou", and "Drinking in Heaven". The audience can interact with the characters and scenes in real time to promote the development of the plot. Before the experience, the audience can choose their own skin and name to enter the world of the animated movie, roam around the Chang'an City in the heyday of the Tang Dynasty, and can also take selfies and check in to record their own roaming videos.
On-site promotion of "30,000 Miles in Chang'an"
"Journey to the Center of the Earth" is adapted from Jules Verne's classic novel, created by the director team that won the Best VR Feature Film Award at the 77th Venice Film Festival. After putting on the headset, the audience can enter the magnificent and unique world of the center of the earth described by Jules Verne, from soaring in a hot air balloon to rappelling on a rope, from drifting on the sea to being roasted by volcanic magma. The seven fantasy scenes are deeply combined with multi-dimensional sensory experiences, which completely subverts imagination and cognition.
"Journey to the Center of the Earth" on-site promotion
The Imperial Code: Qin Shi Huang's Mausoleum uses VR large-space technology to restore the milestone of Chinese civilization in the digital world - Qin Shi Huang's Mausoleum. With the help of a large amount of archaeological data and rigorous historical research results, the creators endowed the virtual scene with real power, and continuously polished the audio-visual content with film art standards, ultimately leading the audience to open the door to history and make the legend within reach.
"The Imperial Code: Qin Shi Huang's Mausoleum" on-site promotion
Produced in Shanghai, "The Legend of the Gods: A Female General's Flourishing Shang Dynasty" is a historical legendary VR film based on rigorous historical research. The work is based on the life story of Fu Hao, the first female general in China, and uses a modern immersive drama structure narrative, combined with the research results of oracle bone inscriptions, to show the prosperity of the bronze age and the grand spirit of Chinese civilization.
"The Legend of the Gods: A Female General's Story of the Shang Dynasty" on-site promotion
"Dragon Gate King Kong" was created by the original team of the virtual reality movie "Tang Palace Night Banquet". It was filmed in the Longmen Grottoes in Luoyang, Henan. Through the story of the stonemason and the little monk fighting wits and courage with the poaching gang, the audience will explore every corner of the Longmen Grottoes. The static historical relics are brought to life through high-tech means.
The VR space of "Devourer" is adapted from Liu Cixin's short story of the same name. It uses full imagination to construct a grand scene of the earth being devoured by alien civilization and the great feat of the earth's defense force fighting back. Players can join the earth's defense force when entering this scene, experience space combat, and shoulder the responsibility of protecting the earth.
On-site promotion of "Devourer"
The virtual reality film "Only Green" leads the audience into the world behind the dance drama "Only Green", into the secret realm of thinking of Wang Ximeng, the creator of "A Thousand Miles of Rivers and Mountains", and experience the poetry and power of oriental aesthetics from a first-person perspective.
"Only Green" on-site promotion
The trailers are already very exciting, but the true charm of these movies can only be fully felt when the audience puts on the headset themselves.
Audience experience
It is worth mentioning that during this Shanghai International Film Festival, the Future Cinema unit also launched an in-depth linkage with the Changfeng Joy City business district, opening up a new solution to the "ticket stub economy": with a receipt of over 100 yuan spent at Changfeng Joy City, you can participate in the Future Cinema reservation, and with the Future Cinema ticket stub, you can exchange for a Suzhou River "Changfeng Park-Changhua Road" section boat ticket or a Suzhou River Industrial Civilization Exhibition Hall souvenir, and you can also enjoy preferential admission to the Suning Art Museum. The full integration of culture, tourism, business, sports and exhibitions has expanded the influence and consumer appeal of the business district market.
