As a grand event in the Chinese TV drama industry, the Shanghai TV Drama Production and Broadcasting Annual Conference has always played a leading role in the Chinese TV drama industry. It has also witnessed the prosperity and development of the Chinese TV drama industry and industry, and has become a leading brand in the Chinese TV drama industry. Three years after the epidemic, the 2023 Shanghai TV Drama Live Annual Conference will set sail again and be held in Fengxian District, Shanghai. At this annual meeting, leaders at all levels of relevant departments gathered together with TV drama creators and broadcast platforms from all over the country to summarize the production and broadcast experience of the past year, look forward to the production and broadcast trends in the future, and jointly explore " The new path and new paradigm of "telling Chinese stories well" will work together to shape the new ecology of film and television production.

After three long and difficult three years, we ushered in a brand new spring. Looking back, for the TV drama industry, the media technology structure, film and television investment pattern, media integration pattern, and public opinion dissemination pattern have all undergone profound changes. Always face new changes. Under the changing market background, it is especially necessary for the whole industry to adhere to the concept of win-win cooperation and integrated development thinking, break the limitations of vision and barriers of interests, carry out communication and cooperation with both depth and breadth, and create more possibilities for the collision of innovative ideas. Injecting more stability into a changing industry.

Therefore, this year's annual conference is themed "Perseverance and Rejuvenation of China Television Bureau in the New Era", and three sections have been added: one is the National Provincial Satellite TV Venture Capital Production and Broadcasting Seminar, and the other is Dragon TV's customized drama reserve communication meeting , The third is the venture capital meeting for cooperation projects of TV dramas with major themes. In these three meetings, people in the TV drama industry across the country will gather collective wisdom and discuss new development paths. "The production process of TV dramas is always facing new changes." Yang Zheng, deputy director of the TV Drama Department of the State Administration of Radio and Television, said, "Under the changing market background, it is especially necessary for the whole industry to cooperate for win-win and integrated development." This opportunity strengthens the research and judgment of industry development trends and strategic planning, deepens the in-depth interaction and integration of production and broadcasting, and brings new inspiration and thinking for the healthy development of the TV drama industry.

The main theme works are ushering in the peak period of creation, and realistic themes need new breakthroughs

Wang Leiqing, Vice President of Shanghai Culture, Radio, Film and Television Group Co., Ltd. and Secretary of the Party Committee of Dragon TV Center, has incisive and in-depth insights into the industry in every speech he made at the annual production and broadcasting conference in the past. This time, Wang Leiqing's first observation on the industry changes in the past three years is that the main theme TV series ushered in the peak period of creation. "Whether it is "Mountain and Sea Love", or "The Age of Awakening", "Together", "Dawn of the East", "The Big Examination" and other series of TV series have won a good reputation." He believes that the success of many main theme TV series has its inherent success Law, and summarized the advantages of the "six most": "Under the 'strongest dispatch' of film and television authorities at all levels, gather the 'best quality resources', 'the most powerful team' and 'the most appropriate expression style', at important publicity nodes , the five provincial-level satellite TV platforms and the four major video platforms have achieved the 'most important theme creation' with 'the strongest time-sensitive omni-media communication', and presented the 'highest artistic level'."

Wang Leiqing

Deng Xiangdong, member of the Party Committee of the Radio and Television Planning Institute of the State Administration of Radio and Television and deputy director of the Radio, Film and Television Information Network Center, shared the broadcast and viewing status of large-screen TV dramas in the past three years, which proved Wang Leiqing's observation. It can be seen from the data that in recent years, reality, party history, and rural themes have accounted for more than 60% of broadcasts. Among them, the average ratings of each episode of "An Jia" on Dragon TV's single channel exceeded 2%, and the overall ratings of the finale exceeded 4%. No. 1 in the ratings of prime-time TV dramas in 2019. The anti-crime and evil-themed TV series "Hurricane" has become popular in 2023, and it will become the most popular TV series in the first year of 2023.

Deng Xiangdong

Wang Leiqing's second observation is that after the State Administration of Radio, Film and Television implemented a unified content review of online dramas and TV dramas last year, the TV drama network has been further integrated. "The first is the integration of standards. The same standards for Taiwan and the Internet mean that a unified red line and a unified standard will be set for the review of all drama creations. TV dramas will continue to be imported into the Internet as copyrighted dramas. At the same time, in 2022, a large number of online dramas will also be exported to TV stations, and the two-way market is fully fluid and positively interacts."

At the same time, he also predicted that in the "post-epidemic era", the following "three new drama series" may emerge in the market: a "new healing drama" that cares about the psychological needs of the current people, and describes the struggle of Chinese people in the journey of Chinese-style modernization The "New Struggle Drama" and the "New Transcendence Drama" that expand the imaginative consumption that closely integrates creativity and technology. At present, the fight against the epidemic has achieved a great victory. He believes that what reflects the "present" is the mentality, emotions, lifestyle, and spiritual needs of the people in the "post-epidemic era". Very important creative direction. "If the creators can't really keep their feet on the ground, perceive the present, and can't have a keen insight into the changes of the times, society, cities, and life, they won't be able to achieve a new breakthrough in Chinese urban dramas." Wang Leiqing said.

With more challenges and opportunities, the era of high-quality Chinese TV dramas has begun

Topic Forum

Subsequently, Gao Xixi, director of "Dawn of the East" and "The Great Battle", Zheng Xiaolong, director of "Happiness to Ten Thousands" and "The Legend of Zhen Huan", Li Lu, director of "The World" and "The Name of the People", Zhang Yongxin, director of "Awakening Age", "Undocumented "Sin" and "Ordinary Glory" director Lu Xing, Dongyang Noon Sunshine Film and Television Co., Ltd. chairman and producer Hou Hongliang, etc. also held a theme forum on "Persistence and Renewal of Chinese TV Dramas in the New Era". Frankly admitted the difficulties and challenges faced by the film and television industry three years after the epidemic. Hou Hongliang said: "As a content company, on the one hand, we are facing the decrease of TV station advertising revenue and the slowdown in the growth of video website members. On the other hand, the entertainment life of ordinary people is becoming more and more abundant. With the end of the epidemic, audiences are more inclined to offline entertainment, watching concerts, script killings and other projects." This also puts higher demands on the film and television industry.

In addition, the development of science and technology is also affecting the creation of TV dramas. When the wave of AI artificial intelligence is coming, in the near future, AIGC is expected to become a new type of content productivity and have a transformative impact on the existing film and television production models. Wang Leiqing firmly believes that innovation and creativity are always the unique and irreplaceable wealth of wisdom of human beings. "The large-scale virtual world built by technologies such as digital humans and metaverses will provide new gameplay and new momentum for drama innovation. Perhaps in the near future , AIGC interactive dramas will emerge as the times require, bringing new opportunities and dividends to the drama industry. For the entire industry, it will also force our practitioners to further improve their learning, innovation and control over new technologies. Brave Embrace new changes freely and become a user of new technologies such as ChatGPT.

The previous three years were the first year when the State Administration of Radio and Television’s 2021-2025 key TV drama topic selection plan was steadily promoted. Towards warm spring, the era of high-quality Chinese TV dramas has begun. The progress of the big era and the growth of small characters complement each other in the light and shadow, and the pace of Chinese TV drama people seeking truth and innovation has never stopped.