As the North American school day is getting closer and the summer season is coming to an end, the movie market entered a tepid plateau last weekend. Killer Wind, which topped the weekend box-office chart for a second consecutive year, took in only $13.4 million, down 55 percent from the previous weekend. This is the worst weekend box-office ranking in more than six months, but because there will be no major blockbuster releases in the next two months, the weekend box-office ranking for a period of time after that is likely to continue to drop, or even lower than $10 million is also possible. 
Historically, August has always been a relatively weak period for the U.S. film market, but in recent years, there have actually been similar episodes of "Suicide Squad" (2016), "Crazy Rich Asians" (2018) and "Out of Control" (2021) Such a popular movie. Therefore, as long as the quality of the work itself is excellent and the end of the summer season when others are unwilling to be filmed, it can still attract a large number of audiences.
However, this year, due to the problems left over by the epidemic, the production of new films was out of line and could not be supplied to the market in time. According to incomplete statistics, the number of new films that have been released in North America so far this year has dropped by nearly 40% compared to the average number in the years before the epidemic. The depletion of the entire market is evident from this.
Strictly speaking, in fact, last weekend was not completely without the large-scale premieres of new films. The comedy "Mack & Rita" was scheduled to be released in 1,930 theaters in North America, but it only made $1.1 million at the opening box office, which is unimaginable. The film tells the funny story of a 30-year-old woman who wakes up and turns into an old woman. The theme is to encourage women to live smartly, regardless of external factors such as age and body shape, and live a wonderful life only by doing what they want.
Lionsgate, which has not released a new film for a long time, also released its new film "Fall" in 1,548 theaters in North America last weekend. The film tells the story of the unfortunate distress of two young women after climbing the 600-meter-high TV tower. There are no big names involved in the front and behind the scenes, and the publicity is obviously not attentive. It only received 2.5 million US dollars at the box office in three days over the weekend. Fortunately, the film cost only $3 million to shoot, and Lionsgate should have no problem making back the cost.
In fact, after Lionsgate bought the copyright of "Falling", in order to allow the film to obtain a PG-13 rating, it specifically asked director Scott Mann to delete 30 or 40 smears in the film, such as those beginning with F. Obscene language and mantras to prevent the film from being rated as restricted and affecting the admission of potential audiences. It's just that the filming is actually quite difficult. If you want to reshoot these dozens of scenes, the cost involved will almost catch up with the original shooting cost, and the time will be delayed for a long time. Fortunately, director Mann himself opened a technology company called "Flawless", which used its deepfake technology to directly change all the scenes of the actors talking dirty, and finally succeeded in getting it. When it comes to the PG-13 rating, it can be regarded as a vivid example of this technology being applied to film production.
In the past few days, the biggest industry news in Hollywood has been that the number of global users of Disney+, the streaming media platform owned by the Disney Group, has reached 152 million, and it is getting closer to Netflix's 220.7 million global subscribers. If you count the global subscribers of the two streaming platforms, Hulu and ESPN+, both owned by Disney, the total number of Disney streaming users has reached 221.1 million, which has surpassed Netflix and promoted to the throne of streaming media platforms.
Of course, strictly speaking, it is not very reasonable to compare the three platforms of Disney with one of them. Moreover, the platform of Hulu is not 100% controlled by Disney. One-third of Hulu.
In addition, among the global users of the Disney+ platform, Disney+ Hotstar users from India account for about one-third. As a country with a large population, India has a huge market potential, but it is also highly price sensitive. Therefore, Indian users pay much lower than users in the rest of the world. Specifically, Disney+ can increase revenue by $1.20 for each additional Indian user, while Netflix can increase revenue by $8.67 to $11.17 for each new user in Europe, Middle East, Africa, Latin America, and Asia Pacific, respectively. . It may be evident who is making real money and who is the first to burn money to make money at a loss.
The leaders of the two global streaming platforms have announced new options that are cheaper but will force ad viewing, and there will inevitably be a battle over potential price-conscious users.
"Killer Wind" stills
In the same way, the total box office of the entire North American film market was only $65 million over the three weekends, the lowest since early February. The reason is definitely not because of lack of audience, but because there is no new film, everyone has to choose home or other entertainment activities.Historically, August has always been a relatively weak period for the U.S. film market, but in recent years, there have actually been similar episodes of "Suicide Squad" (2016), "Crazy Rich Asians" (2018) and "Out of Control" (2021) Such a popular movie. Therefore, as long as the quality of the work itself is excellent and the end of the summer season when others are unwilling to be filmed, it can still attract a large number of audiences.
However, this year, due to the problems left over by the epidemic, the production of new films was out of line and could not be supplied to the market in time. According to incomplete statistics, the number of new films that have been released in North America so far this year has dropped by nearly 40% compared to the average number in the years before the epidemic. The depletion of the entire market is evident from this.
Strictly speaking, in fact, last weekend was not completely without the large-scale premieres of new films. The comedy "Mack & Rita" was scheduled to be released in 1,930 theaters in North America, but it only made $1.1 million at the opening box office, which is unimaginable. The film tells the funny story of a 30-year-old woman who wakes up and turns into an old woman. The theme is to encourage women to live smartly, regardless of external factors such as age and body shape, and live a wonderful life only by doing what they want.
'Mike and Rita' has a 27% rating on Rotten Tomatoes
"Mike and Rita" stars Diane Keaton, 76, and is directed by TV actress Katie Aselton. However, as a director for the first time, she obviously failed Diane Keaton's hard work. The film has not been recognized by the media (the "Rotten Tomatoes" film critic has only a 27% favorable rating, which is a complete failure), nor has it won the favor of the general audience (the audience rated it as D+ after the screening). The film is released by Gravitas Ventures, an independent Hollywood film label that has not been established for a long time. In recent years, it has been mainly engaged in the online on-demand business, and it has entered theaters on a large scale. There are very few new films released. At the beginning of this year, he was responsible for the release of "The Mermaid of the Sun and Moon" in the United States at the beginning of this year, and the box office results were equally appalling.Lionsgate, which has not released a new film for a long time, also released its new film "Fall" in 1,548 theaters in North America last weekend. The film tells the story of the unfortunate distress of two young women after climbing the 600-meter-high TV tower. There are no big names involved in the front and behind the scenes, and the publicity is obviously not attentive. It only received 2.5 million US dollars at the box office in three days over the weekend. Fortunately, the film cost only $3 million to shoot, and Lionsgate should have no problem making back the cost.
In fact, after Lionsgate bought the copyright of "Falling", in order to allow the film to obtain a PG-13 rating, it specifically asked director Scott Mann to delete 30 or 40 smears in the film, such as those beginning with F. Obscene language and mantras to prevent the film from being rated as restricted and affecting the admission of potential audiences. It's just that the filming is actually quite difficult. If you want to reshoot these dozens of scenes, the cost involved will almost catch up with the original shooting cost, and the time will be delayed for a long time. Fortunately, director Mann himself opened a technology company called "Flawless", which used its deepfake technology to directly change all the scenes of the actors talking dirty, and finally succeeded in getting it. When it comes to the PG-13 rating, it can be regarded as a vivid example of this technology being applied to film production.
On the film review site Rotten Tomatoes, "Falling" currently has a 73% favorable rating from critics
On the film review website "Rotten Tomatoes", "Falling" currently has a 73% praise rating from film critics, which is quite good for such a low cost. If Lionsgate could increase its publicity efforts before, this "minimalist adrenaline-rushing adventure film" also has a B-level reputation score, and it may be able to do more in the August film market, which lacks new works.In the past few days, the biggest industry news in Hollywood has been that the number of global users of Disney+, the streaming media platform owned by the Disney Group, has reached 152 million, and it is getting closer to Netflix's 220.7 million global subscribers. If you count the global subscribers of the two streaming platforms, Hulu and ESPN+, both owned by Disney, the total number of Disney streaming users has reached 221.1 million, which has surpassed Netflix and promoted to the throne of streaming media platforms.
Of course, strictly speaking, it is not very reasonable to compare the three platforms of Disney with one of them. Moreover, the platform of Hulu is not 100% controlled by Disney. One-third of Hulu.
In addition, among the global users of the Disney+ platform, Disney+ Hotstar users from India account for about one-third. As a country with a large population, India has a huge market potential, but it is also highly price sensitive. Therefore, Indian users pay much lower than users in the rest of the world. Specifically, Disney+ can increase revenue by $1.20 for each additional Indian user, while Netflix can increase revenue by $8.67 to $11.17 for each new user in Europe, Middle East, Africa, Latin America, and Asia Pacific, respectively. . It may be evident who is making real money and who is the first to burn money to make money at a loss.
The leaders of the two global streaming platforms have announced new options that are cheaper but will force ad viewing, and there will inevitably be a battle over potential price-conscious users.
Related Posts