Recently, the Spanish version of Dragon TV's original mode "Our Song" officially began to be staged and recorded, and is expected to be broadcast on Spanish national television (RTVE) within this year. This set a precedent for the Chinese original program model to be broadcast on mainstream media platforms in Europe and the United States. It not only achieved a "zero breakthrough" in the export of China's original program model to Europe and the United States, but also allowed European and American TV program production to be guided by "Chinese standards" for the first time. It is understood that in addition to Spain, "Our Song" is currently in the process of landing in Germany, the United States, and Italy.
The Spanish version of "Our Song" is titled "The Incredible Duet"
In June of this year, Spain's Grupo Ganga production company signed a production and broadcast agreement with the Spanish National Television (RTVE) for the Spanish version of "Our Song", and began to officially promote the production and broadcast of the program.
"Our Song" makes the world pay attention to the sound of the "East"
Looking back on the birth of this show, Chen Hong, head of Dragon TV's Rainbow Studio and chief director of "Our Song", recalled: "It took about a year for this show to develop from the initial creative sprouting to the current plan. In the last six months, we have formed a total of more than a dozen versions of various plans." In fact, it is not easy to start, and it is even more difficult to stick to it. Many excellent programs in China are facing a dilemma-the explosion of the opening. , but it got stuck after a few seasons. "So, every season we are actively innovating and going all out to communicate. I think a good model is not only created once, but more of an improvement and revision every season."
"Actually, "Our Song" is one of the many TV programs that we have been promoting overseas for so many years, and this program has finally achieved a zero breakthrough in the output of China's original program model from mainstream media platforms in Europe and America." SMG Internet Program Center Sun Kan, deputy director and head of the iFORMATS project, said, "With the support of the State Administration of Radio, Film and Television, our iFORMATS project has been promoting Chinese programming to the world since 2018 in Cannes, including some TV festivals in Europe and abroad. A group of them brought out CCTV's "National Treasure" and "The Reader", as well as programs from other satellite TVs and websites. Among the programs recommended by Dragon TV, "Our Song" is the third one. And it was the first time that it was made into a program. "Our Song" will be broadcast for the first time."
In October 2020, "Our Song" debuted at the MIPcom Online+ Festival in Cannes, France, and made a key recommendation. It was immediately popular with TV peers around the world, and became the hottest spot in the global professional media circle during the Cannes TV Festival. topic. Anthony Meunier, chief operating officer of the French TV agency HERVE HUBERT SAS, spoke highly of "Our Song": "I like this amazing scene full of creativity: two generations can't see each other when they sing. All the success factors of a global TV hit model.” Since January last year, Dragon TV and the French TV agency have signed a French version of the program model selection agreement. Subsequently, it successfully signed the German, Spanish, English and Italian versions of the program mode selection agreement with Sony Film and Television of Germany, Grupo Ganga Production Company of Spain, Warner Company of the United States, and Garbo Produzionis of Italy.
"It should be said that after a foreign production company has obtained the authorization, it is still very difficult to actually broadcast it, because it has to communicate with the local TV station, communicate with the business... It is not easy to negotiate in all aspects." Sun Kan said , "You must know that these are experienced TV people. If they admit our production model and are willing to spend real money to buy it, they must feel that this program model has market prospects."
The fourth season of Dragon TV's "Our Song" will also be launched in the near future. It can be said that this side sings and there is harmony, and it uses TV creative mode and music to build a bridge of interactive communication for the world. Chen Hong said: "The model of "Our Song" 'going overseas' makes us firmly believe that from 'simple imitation' to 'comprehensive intelligence' is the only way for Chinese TV people in the future. Only original works with cultural connotations can better go to the world and show the unique charm of Chinese stories.”
The Spanish version of "Our Song" is titled "The Incredible Duet"
In June of this year, Spain's Grupo Ganga production company signed a production and broadcast agreement with the Spanish National Television (RTVE) for the Spanish version of "Our Song", and began to officially promote the production and broadcast of the program.
"Unbelievable Duet" stage scene
In order to ensure the effect of the program, Dragon TV unreservedly contributed its own production experience, and the relevant data and drawings related to the program production have been delivered to the Spanish producers one after another. These are the treasures and secrets of the Dragon TV program group, such as: the preset of the diversity theme, how the reality show and the main stage complement each other, the rehearsal in the program, and the performance process. Another example is the adjustment of the relationship between artists, the matching method between groups and groups in team battles, and even the solutions for artists who have problems with schedules, etc. These cheats are summarized from the many unexpected events that occurred in the first three seasons. Inductive. During the preparation of the program, the Chinese and foreign teams went through numerous rounds of meticulous and meticulous cross-border meetings and cooperation communication, so that the Chinese standard was established at the Spanish program recording site, and the recording started in early August.According to local media reports, the famous Spanish female singer Malú has been confirmed to participate in the "Unbelievable Duet" program
According to local characteristics, the Spanish producers have determined the Spanish name of the show as "Dúos increíbles" (incredible duet). At present, the first batch of singers to be invited by the program team has been basically determined, covering pop singers, folk singers, famous opera singers, Tiktok Internet celebrity singers, well-known husband and wife singers and other types of contestants. In order to highlight the intergenerational characteristics of the "Our Song" program , the age range of the players is from 20 to 70 years old. In order to ensure that local audiences do not miss this high-quality program, RTVE, as the largest public media company in Spain, is carefully discussing the broadcast plan of the program, which will be broadcast on a "staggered schedule" with the Qatar World Cup in November this year."Our Song" makes the world pay attention to the sound of the "East"
Looking back on the birth of this show, Chen Hong, head of Dragon TV's Rainbow Studio and chief director of "Our Song", recalled: "It took about a year for this show to develop from the initial creative sprouting to the current plan. In the last six months, we have formed a total of more than a dozen versions of various plans." In fact, it is not easy to start, and it is even more difficult to stick to it. Many excellent programs in China are facing a dilemma-the explosion of the opening. , but it got stuck after a few seasons. "So, every season we are actively innovating and going all out to communicate. I think a good model is not only created once, but more of an improvement and revision every season."
"Our Song" poster
The audience saw "Our Song" from the initial "breaking title season" to the "expansion season" to the "time season" that is about to be opened this year... Judging from the broadcast results, the audience not only heard what they liked Melody, also recognized. It is gold that always shines. While "Our Song" is on the air, it also makes the world begin to pay attention to the sound of the "Eastern"."Actually, "Our Song" is one of the many TV programs that we have been promoting overseas for so many years, and this program has finally achieved a zero breakthrough in the output of China's original program model from mainstream media platforms in Europe and America." SMG Internet Program Center Sun Kan, deputy director and head of the iFORMATS project, said, "With the support of the State Administration of Radio, Film and Television, our iFORMATS project has been promoting Chinese programming to the world since 2018 in Cannes, including some TV festivals in Europe and abroad. A group of them brought out CCTV's "National Treasure" and "The Reader", as well as programs from other satellite TVs and websites. Among the programs recommended by Dragon TV, "Our Song" is the third one. And it was the first time that it was made into a program. "Our Song" will be broadcast for the first time."
In October 2020, "Our Song" debuted at the MIPcom Online+ Festival in Cannes, France, and made a key recommendation. It was immediately popular with TV peers around the world, and became the hottest spot in the global professional media circle during the Cannes TV Festival. topic. Anthony Meunier, chief operating officer of the French TV agency HERVE HUBERT SAS, spoke highly of "Our Song": "I like this amazing scene full of creativity: two generations can't see each other when they sing. All the success factors of a global TV hit model.” Since January last year, Dragon TV and the French TV agency have signed a French version of the program model selection agreement. Subsequently, it successfully signed the German, Spanish, English and Italian versions of the program mode selection agreement with Sony Film and Television of Germany, Grupo Ganga Production Company of Spain, Warner Company of the United States, and Garbo Produzionis of Italy.
"It should be said that after a foreign production company has obtained the authorization, it is still very difficult to actually broadcast it, because it has to communicate with the local TV station, communicate with the business... It is not easy to negotiate in all aspects." Sun Kan said , "You must know that these are experienced TV people. If they admit our production model and are willing to spend real money to buy it, they must feel that this program model has market prospects."
The fourth season of Dragon TV's "Our Song" will also be launched in the near future. It can be said that this side sings and there is harmony, and it uses TV creative mode and music to build a bridge of interactive communication for the world. Chen Hong said: "The model of "Our Song" 'going overseas' makes us firmly believe that from 'simple imitation' to 'comprehensive intelligence' is the only way for Chinese TV people in the future. Only original works with cultural connotations can better go to the world and show the unique charm of Chinese stories.”
Related Posts