Recently, the French luxury brand Louis Vuitton (Louis Vuitton) has updated the "Louis: The Game" game. It is reported that players will have the opportunity to participate in the lottery and win 10 new tokens after passing the new level of the game before August 4. The tokens will take on different looks of Louis Vuitton's mascot, Vivienne - walking, running or flying across the cosmic stage. Users can transfer it to other platforms or use it as a social network avatar. 
Vivienne is an anthropomorphic avatar of the Louis Vuitton logo. This is the first time that Louis Vuitton has released a pixel-style avatar for a digital collection. With the metaverse craze, digital collections and digital assets have become one of the symbols that show personal hobbies, community relationships and cultural relevance.
On April 1 this year, Jay Chou said on social media that the boring ape BAYC #3738 that he had previously received was stolen by a phishing website. He thought it was an April Fool's joke, but he did not expect to check it and found that it was really gone. This multi-million-dollar monkey is from Bored Ape Yacht Club (BAYC), the boring ape yacht club.
BAYC Boring Ape is a collection of digital collections composed of 10,000 apes. Its works are created in the form of first making materials, and then randomly combining them through programming, including hats, eyes, demeanor, clothing, background and other attributes with different rarities , which is essentially a virtual number number.
In the past two years, the search attention and new fields involved in digital collections have shown explosive growth. Whether it is a luxury brand with the right to speak in the trend or a fast fashion brand for young users, everyone wants to use digital collections to quickly join the changing situation of "virtual and reality" under the metaverse.
China's Li Ning attempts to materialize digital collections. The brand recently invited the boring ape #4102 of the BAYC family to become the pop-up shop manager, and printed the boring ape on the clothes. The current shirt price of this series is 399 yuan.
On April 23, Nike released its Nike Cryptokicks to launch the first digital collection sneaker "RTFKT x Nike Dunk Genesis CryptoKicks". The brand says this marks Nike's official push into the Metaverse.
Children's clothing brand Balabala also said recently that the Metaverse plan will be launched this year, and will also try digital collections in the future... For a time, fashion brands have added more digital collections to the track.
At present, virtual technology can make product marketing and consumer communication more flexible and changeable, but when most consumers decide to buy a fashion item, the first consideration is still quality, which includes the material and craftsmanship of the product, brand cultural connotation and public recognition, etc. Therefore, many people in the industry, especially luxury brands, are still cautious and conservative in embracing virtual digital fashion and metaverse.
At last week’s shareholders meeting, Hermès CEO Axel Dumas said when asked about the recently popular Metaverse, Hermès is in the wait-and-see stage, thinking that it is a tool for communicating with young consumers, but it does not In no rush to enter the virtual world, "we still spend 15 hours making each bag".
Even if the attitude is positive, Bernard Arnault, CEO of LVMH, also proposed at the beginning of this year that we must be wary of the metaverse bubble, and emphasized that he would not sell virtual shoes. "We are not interested in selling virtual sneakers at a price of 10 euros."
Vivienne is an anthropomorphic avatar of the Louis Vuitton logo. This is the first time that Louis Vuitton has released a pixel-style avatar for a digital collection. With the metaverse craze, digital collections and digital assets have become one of the symbols that show personal hobbies, community relationships and cultural relevance.On April 1 this year, Jay Chou said on social media that the boring ape BAYC #3738 that he had previously received was stolen by a phishing website. He thought it was an April Fool's joke, but he did not expect to check it and found that it was really gone. This multi-million-dollar monkey is from Bored Ape Yacht Club (BAYC), the boring ape yacht club.
BAYC Boring Ape is a collection of digital collections composed of 10,000 apes. Its works are created in the form of first making materials, and then randomly combining them through programming, including hats, eyes, demeanor, clothing, background and other attributes with different rarities , which is essentially a virtual number number.
In the past two years, the search attention and new fields involved in digital collections have shown explosive growth. Whether it is a luxury brand with the right to speak in the trend or a fast fashion brand for young users, everyone wants to use digital collections to quickly join the changing situation of "virtual and reality" under the metaverse.
China's Li Ning attempts to materialize digital collections. The brand recently invited the boring ape #4102 of the BAYC family to become the pop-up shop manager, and printed the boring ape on the clothes. The current shirt price of this series is 399 yuan.On April 23, Nike released its Nike Cryptokicks to launch the first digital collection sneaker "RTFKT x Nike Dunk Genesis CryptoKicks". The brand says this marks Nike's official push into the Metaverse.
Children's clothing brand Balabala also said recently that the Metaverse plan will be launched this year, and will also try digital collections in the future... For a time, fashion brands have added more digital collections to the track.
At present, virtual technology can make product marketing and consumer communication more flexible and changeable, but when most consumers decide to buy a fashion item, the first consideration is still quality, which includes the material and craftsmanship of the product, brand cultural connotation and public recognition, etc. Therefore, many people in the industry, especially luxury brands, are still cautious and conservative in embracing virtual digital fashion and metaverse.At last week’s shareholders meeting, Hermès CEO Axel Dumas said when asked about the recently popular Metaverse, Hermès is in the wait-and-see stage, thinking that it is a tool for communicating with young consumers, but it does not In no rush to enter the virtual world, "we still spend 15 hours making each bag".
Even if the attitude is positive, Bernard Arnault, CEO of LVMH, also proposed at the beginning of this year that we must be wary of the metaverse bubble, and emphasized that he would not sell virtual shoes. "We are not interested in selling virtual sneakers at a price of 10 euros."
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