As the dragon departs, the spirit serpent arrives. On November 29th, the China Media Group unveiled the theme and logo for the "2025 Spring Festival Gala." The gala for the Year of the Snake will celebrate the Lunar New Year on New Year's Eve under the joyful and auspicious tone, with the theme "Double Success, Endless Vitality."

Double Success, Endless Vitality

Building on Tradition with Profound Meaning

The character "巳" symbolizes the emergence of positive energy and the concealment of negative energy, signifying that all things manifest and come together harmoniously. Arranging the two "巳" characters symmetrically mirrors the traditional Chinese design of the "Ruyi." The union of the two "巳" signifies everything going smoothly, creating a creative connection between the Year of the Snake and the concept of fulfillment, embodying auspicious and joyful wishes for families and the nation. This also highlights the enduring spirit and strength of the Chinese nation.

The Spring Festival Gala will offer the blessings of "Double Success, Endless Vitality" to Chinese communities around the world on New Year's Eve, welcoming a warm and joyous Year of the Snake.